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Case Study: Coinsis Crypto Wallet App

Coinsis is a cross-platform crypto wallet designed for beginners and experienced traders

Visual Designs

Research

UX Design

Case Study: Coinsis

Secure & Intuitive Crypto Wallet App

Coinsis is introduced as a pioneering crypto wallet application meticulously crafted to simplify and secure digital asset management

View Prototype

About Coinsis

Coinsis is a mobile-first cryptocurrency wallet designed to empower users with secure and easy management of their digital assets. In an increasingly complex crypto landscape, Coinsis aims to simplify the user experience, making crypto accessible for both seasoned enthusiasts and new entrants, ensuring secure transactions and seamless interaction with the decentralized world.

Project Overview

Coinsis is a cross-platform crypto wallet designed for beginners and experienced traders. It provides social/email login (Google, Facebook, or email/password) and lets users connect multiple crypto wallets (MetaMask, WalletConnect, Coinbase, Trust Wallet, etc.). Users can add payment methods (cards, PayPal, Payoneer) to buy, swap, send, and receive cryptocurrencies via blockchain. Additional features include profile settings, FAQs, and notifications. This case study follows a design thinking process—Empathize, Define, Ideate, Prototype, Test—to create a user-centric portfolio piece that solves real user problems.

Role

UX Designer

Tools

Figma, Miro..

Team

Solo Designer

Timeline

8 Weeks

Process: Design Thinking Process

Problem Statement

Many crypto wallets present complex, fragmented experiences. Industry research shows just 9% of crypto exchange users are satisfied

. Users often face heavy technical jargon (e.g. “public key,” “gas fees”) and disjointed workflows
. Common pain points include:

Complex Terminology: New users are confused by crypto-specific terms (private keys, gas fees)
Poor Onboarding: Lengthy KYC and unclear instructions cause frustration and drop-offs
Disjointed Features: Users often need multiple apps for simple tasks and lack a unified portfolio view
Lack of Trust: Delayed transactions and poor feedback leave users anxious about status and security
Security Concerns: Users fear losing their assets due to hacks, phishing, or mishandling of private keys.
Fragmented Experience: Managing multiple assets across different networks, or using various platforms for buying, selling, and swapping, creates a disjointed experience.

Solution

Coinsis addresses these challenges by offering a robust, user-friendly, and secure all-in-one crypto wallet. Our key solutions include:

Simplified Onboarding: Streamlined sign-up and wallet creation processes, including social logins and clear guidance for private key management.

Comprehensive Asset Management: Support for multiple cryptocurrencies and NFTs across various blockchains.
Integrated Functionality: Seamless in-app features for buying, selling, sending, receiving, and swapping crypto, reducing the need for multiple applications.
Enhanced Security: Implementation of industry-standard security practices combined with user-centric features for safeguarding assets.
Intuitive UX: A clean, minimalist interface that prioritizes ease of use without compromising on powerful features.

Challenges

Designing Coinsis involved key UX challenges:

Simplifying Jargon: We had to translate crypto terms (keys, gas) into plain language for beginners. This required careful wording and optional tooltips to educate users without overwhelming them.
Intuitive Navigation: Crypto wallets often pack many features. We needed a logical, task-based information architecture so users can find actions quickly. Prioritizing high-frequency tasks on the main screen was crucial.
Balancing Security vs. Usability: Implementing strong security (seed backup, two-factor) without scaring users is hard. We aimed to build trust by clearly communicating security steps (e.g. explaining seed phrases in simple terms) and showing transaction confirmations.
Technical Integration: Connecting to third-party wallets (MetaMask, WalletConnect, etc.) and payment APIs required engineering effort. Ensuring a smooth flow for linking external wallets and handling errors was complex.
User Education: Crypto novices need guidance (e.g. why a network fee is needed). We had to design in-app education (FAQs, glossaries) in a non-intrusive way.

Goals

Build trust with beginners through simplicity and security cues

Offer flexible features for experienced users
Support multi-platform (mobile & web)
Ensure responsive, fast flows for key actions

01 Empathy Phase

User Personas

Creating a persona is the next step in the empathizing phase. This tool helped me understand needs, experiences, behaviors and goals of a potential user. When creating a Persona, I had the opportunity to get into the role of another person with different behaviors and needs.

Empathy Maps

This Empathy Map provides a deeper understanding of "NIna, The Crypto Beginner," a key persona for the Coinsis application. By exploring what Anil Kumar says, thinks, feels, and does, as well as her pains and gains, we can design a more empathetic and user-centric experience that directly addresses her needs and anxieties.

Competitive Analysis

Evaluated top crypto wallets to benchmark features and UX:

Empathy Maps

02 Define Phase

Problem

Most crypto wallets are either too complex for beginners or too limited for advanced users. New users face onboarding challenges and security confusion, while traders demand faster multi-wallet features.

Solution

Create an intuitive wallet app that:

Simplifies onboarding
Provides multi-wallet connections
Ensures secure transactions
Supports buying, sending, receiving, swapping
Offers FAQ and notifications

User Tasks

We broke the product into user tasks (specific workflows) that fulfill user goals. For example, tasks include:

03 Ideate Phase

Features List

Connect to major wallets (MetaMask, Coinbase Wallet, Trust Wallet)
Add payment options: card, PayPal, Payoneer
Send/Receive crypto using blockchain ID
Swap tokens within app
Buy crypto using payment method
Profile settings and FAQ access
Push notifications

Structured User Tasks

Mapped tasks for each flow with specific goals and edge-case considerations.

Prioritized Screens

Home Dashboard

Wallet Connection
Send / Receive Screen
Buy Crypto Screen
Swap Tokens Interface
Profile Settings
FAQ / Help Center
Notifications

04 Prototype Phase

Core Transaction Features

Coinsis focuses on simplifying essential crypto operations while ensuring security, speed, and clarity. The following key features enable users to manage digital assets confidently:

Send Crypto

Enables users to transfer cryptocurrency securely to another wallet via manual address entry or QR scan, with transaction previews, security checks, and real-time status updates.

Receive Crypto

Allows users to generate wallet addresses or QR codes to accept crypto, supports multiple networks, and provides instant notifications when funds arrive.

Swap Crypto

Lets users exchange one token for another within the app, offering live rates, fee transparency, quick token selection, and immediate balance updates.

Send Crypto

Enables users to transfer cryptocurrency securely to another wallet via manual address entry or QR scan, with transaction previews, security checks, and real-time status updates.

Receive Crypto

Allows users to generate wallet addresses or QR codes to accept crypto, supports multiple networks, and provides instant notifications when funds arrive.

Swap Crypto

Lets users exchange one token for another within the app, offering live rates, fee transparency, quick token selection, and immediate balance updates.

Send Crypto

Enables users to transfer cryptocurrency securely to another wallet via manual address entry or QR scan, with transaction previews, security checks, and real-time status updates.

Receive Crypto

Allows users to generate wallet addresses or QR codes to accept crypto, supports multiple networks, and provides instant notifications when funds arrive.

Swap Crypto

Lets users exchange one token for another within the app, offering live rates, fee transparency, quick token selection, and immediate balance updates.